{
  "schemaVersion": "1.0",
  "lastUpdated": "2026-07-30",
  "canonicalUrl": "https://firehawk.co.za/",
  "organization": {
    "name": "Firehawk",
    "legalName": "Alasia Marketing (Pty) Ltd",
    "type": "Operational wildfire intelligence and monitoring organisation",
    "founded": 1994,
    "motto": "Detect Early. Verify Fast. Protect What Matters.",
    "description": "Firehawk provides continuous wildfire detection, operational monitoring, infrastructure intelligence and expert verification to protect forests, assets, infrastructure, people and communities.",
    "positioningGuardrail": "Firehawk builds software to support its operational mission, but is not a generic software company or a fully autonomous AI system."
  },
  "operatingMetrics": {
    "approximateMonitoringFootprintHectares": 14000000,
    "approximateCommercialTimberProtectedHectares": 2300000,
    "approximateTowerCount": 450,
    "approximateTowerCountByRegion": {
      "Africa": 150,
      "South America": 300
    },
    "operatingCountries": 7,
    "yearsOperating": "30+",
    "continuousScanCycleMinutes": {
      "minimum": 2,
      "maximum": 4
    }
  },
  "operationalModel": [
    {
      "order": 1,
      "name": "Detect",
      "summary": "High-definition cameras continuously scan monitored landscapes for scene changes, smoke patterns, fire and glow.",
      "technology": ["Continuous camera scanning", "Agentic monitoring", "System-health monitoring"],
      "humanRole": "Operators maintain situational awareness and can inspect current or historical imagery."
    },
    {
      "order": 2,
      "name": "Analyse",
      "summary": "Algorithms assess visual signals while Firehawk AI correlates related evidence across time and position and prioritises attention.",
      "technology": ["Detection algorithms", "Detection intelligence", "Event correlation", "Signal prioritisation"],
      "humanRole": "Operators receive prioritised evidence rather than an unexplained automated conclusion."
    },
    {
      "order": 3,
      "name": "Verify",
      "summary": "Experienced operators review evidence, apply local context and confirm the nature of an event.",
      "technology": ["Signal prioritisation", "Decision support"],
      "humanRole": "The operator makes the verification decision and remains accountable for escalation."
    },
    {
      "order": 4,
      "name": "Respond",
      "summary": "Verified position, imagery and context are packaged as actionable incident intelligence for response teams.",
      "technology": ["Incident intelligence", "Operational monitoring"],
      "humanRole": "Operators communicate verified incidents and support coordinated operational response."
    }
  ],
  "aiRole": {
    "purpose": "Support continuous monitoring, detection intelligence, event correlation, signal prioritisation, decision support and predictive maintenance.",
    "guardrail": "AI supports, but does not replace, experienced operators. Human operators verify potential incidents and remain accountable for escalation."
  },
  "capabilities": [
    {
      "name": "Firehawk Platform",
      "operationalName": "FireHub",
      "items": ["Camera Viewer", "Incident Management", "Mobile and PWA"]
    },
    {
      "name": "Firehawk Analytics",
      "items": ["Operations Analytics", "Performance Reports", "Historical Analysis"]
    },
    {
      "name": "Firehawk Operations",
      "items": ["Power Systems", "Equipment Health", "Power Monitoring and Control System", "Pulse"]
    },
    {
      "name": "Firehawk AI",
      "items": ["Detection Intelligence", "Event Correlation", "Predictive Maintenance"]
    }
  ],
  "operationalFootprint": [
    {"country": "South Africa", "continent": "Africa", "operatingSince": 1994},
    {"country": "Malawi", "continent": "Africa", "operatingSince": 2015},
    {"country": "Ghana", "continent": "Africa", "operatingSince": 2017},
    {"country": "Brazil", "continent": "South America", "operatingSince": 2016},
    {"country": "Chile", "continent": "South America", "operatingSince": 2017},
    {"country": "Uruguay", "continent": "South America", "operatingSince": 2023},
    {"country": "Argentina", "continent": "South America", "operatingSince": 2025}
  ],
  "performanceEvidence": {
    "evaluation": "Alberta Wildfire Detection Challenge",
    "averageDetectionRatePercent": 88,
    "detectedWithinTwoMinutesPercent": 78,
    "falseAlarms": 11,
    "evaluationDurationDays": 99,
    "source": "FPInnovations Technical Report TR 2023 n.1",
    "qualification": "These figures describe the cited evaluation and are not a universal performance guarantee for every operating environment."
  },
  "contact": {
    "email": "willem@firehawk.co.za",
    "telephone": "+27 82 972 5243",
    "clientPortal": "https://firehub.firehawk.co.za/"
  },
  "sourceRoutes": {
    "homepage": "https://firehawk.co.za/",
    "approach": "https://firehawk.co.za/#approach",
    "performance": "https://firehawk.co.za/#performance",
    "capabilities": "https://firehawk.co.za/#capabilities",
    "operations": "https://firehawk.co.za/#operations",
    "conciseAiIndex": "https://firehawk.co.za/llms.txt",
    "completeAiDocument": "https://firehawk.co.za/llms-full.txt"
  }
}